Strategic Growth Built for the Shop Floor.

Identifying your next $5M in revenue by auditing the commercial functions you already own—no CapEx required.

Dave Rosen MBA Northstar Byways with Manufacturing Employees

Package 1: The 360 Revenue Generator™ Audit

Identify your next $5M in revenue using the commercial functions you already own—no CapEx required.

For manufacturing organizations between $5M and $25M in annual sales, growth often plateaus not because of product failure, but because of commercial friction. Leveraging my 40 years of manufacturing experience, I have applied my practioners pulse to create a 30-day diagnostic to perform a "Commercial Engine Check-up."

What We Audit:

  • Channel Architecture: Are your direct, partner, and online routes to market optimized or competing?

  • Geographic Footprint: Identifying regional expansion opportunities and localized market entry points.

  • Vertical Market Penetration: Uncovering underserved high-margin niches within your current industry focus.

  • Product Portfolio Alignment: Rationalizing product lines to ensure your R&D and lab efforts yield maximum ROI.

The Deliverable: A comprehensive Commercial Audit Report identifying "Hidden Gems" in your current operations and a prioritized roadmap for immediate organic growth.

Package 2: The 3-Year Streamlined Strategic Plan

Establishing your "Fixed Point" of strategic clarity in a volatile market.

Most strategic plans are too theoretical for the shop floor. This is a Managed Growth Partnership designed for execution. I act as your fractional Chief Growth Officer to move your organization from a revenue plateau to market leadership. We create a practical how-to plan rather than a book that sits on a shelf. The plan we create together is designed to guide day to day actions.

What’s Included:

  • The 36-Month Roadmap: A zero-disruption implementation plan tailored specifically for small to mid-sized manufacturers.

  • Fractional Leadership Activation: Ongoing mentorship and advocacy for your sales and product management teams.

  • Quarterly Strategic Pivots: Regular reviews to ensure your "Fixed Point" stays aligned with shifting global supply chains and Midwest market dynamics.

The Deliverable: A fully executed commercial strategy that aligns sales, marketing, and product management into a single, profitable engine.

Our Process: The 90-Day Velocity Path

We move from diagnostic to delivery in one fiscal quarter.

Month 1: DIAGNOSE (The 360 Audit) – We uncover the friction points in your commercial engine.

Month 2: DESIGN (The Strategic Blueprint) – We build the roadmap that aligns your team with your $25M+ vision.

Month 3: DELIVER (Commercial SWAT Launch) – We activate the plan and begin breaching the revenue plateau.

Is this for you?

My framework is specifically designed for owner-operators of mature manufacturing firms with $5M to $25M in annual revenue who are tired of theoretical consulting and want a practitioner's results.

Executive-Level Execution. Zero Learning Curve.

Fractional Marketing and Product Management Gain the strategic direction of a seasoned C-suite executive without the full-time overhead. I step in to immediately optimize your product mix, streamline your go-to-market strategy, and mentor your existing team—delivering execution grounded in four decades of manufacturing reality.

High-Impact Meeting Facilitation Transform standard sales and strategy meetings into high-yield execution sessions. Drawing on years of leading complex manufacturing teams and distributor networks, I provide objective, no-nonsense facilitation that cuts through the noise and turns boardroom discussion into shop-floor action.

Third-Party Inorganic Growth Exploration Navigate acquisitions, joint ventures, and strategic partnerships with an operator's confidence. I look beyond the financial spreadsheets to evaluate true operational synergy, cultural fit, and integration viability, helping you identify genuine growth multipliers for your business.